The history of marketing science / 
editors, Russell S. Winer, Scott A. Neslin. 
 - xxv, 502 p. ;  24 cm. 
 - World scientific-Now publishers series in business,  vol. 3  2251-3442 ; .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789814596473 (hbk) 9789814619479 (pbk.)  $48.00 
<br/><br/><label>LCCN: </label>2014009472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--History.<br/>Marketing--Management--History.<br/>Marketing--Study and teaching--History.
<br/><br/><label>Dewey Class. No.: </label>381.109 
, A9/5  Atlantic Publishers & Distributors