Lilien, Gary L.,  1946- <br/><br/>
Marketing engineering :  computer-assisted marketing analysis and planning / 
Gary L. Lilien, Arvind Rangaswamy. 
 - Revised 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  Trafford,  c2003. 
 - xxiv, 518 p. :  ill. ;  26 cm. 
<br/><br/> Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. 
<br/><br/>Includes bibliographical references (p. [481]-497) and indexes. 
<br/><br/><label>ISBN: </label>9781412022521 (pbk.) 0130355496 
<br/><br/><label>LCCN: </label>2001052095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing.<br/>Marketing--Decision making--Mathematical models.<br/>Marketing--Decision making--Data processing.
<br/><br/><label>Dewey Class. No.: </label>658.8020285 
, C5/2  Amazon.in