Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University. 
 - 13th ed. 
 - 667 p. :  ill. ;  28 cm 
<br/><br/> Revised edition of the authors' Marketing, 2015. 
<br/><br/>Includes bibliographical references (pages 629-650) and indexes. 
<br/><br/><label>ISBN: </label>9781292146508 (Global Ed.-pbk.)  £57.99 013414953X 9780134149530 
<br/><br/><label>LCCN: </label>2015044448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C4/2  The Aryas Book Centre