Marketing theory :  a student text / 
edited by Michael J. Baker & Michael Saren. 
 - 3rd edition. 
 - xix, 520 p. :  ill. ;  24 cm 
<br/><br/><label>ISBN: </label>9781473904019  £42.99 1473904005 9781473904002  1473904013 
<br/><br/><label>LCCN: </label>2015955645 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Philosophy.<br/>Marketing--History.<br/>Marketing.<br/>Marketing--Philosophy.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>History.
<br/><br/><label>Dewey Class. No.: </label>658.8001 
, C4/5  The Aryas Book Centre