Leeflang,Peter S.H. <br/><br/>
Building models for marketing decisions / 
Peter S.H. Leeflang,  Dick R. Wittink, Michel Wedel and Philippe A. Naert. 
 - Boston :  Kluwer,  c2000. 
 - xvi, 645 p. :  ill. ;  25 cm. 
 - International series in quantitative marketing ;  9 .
<br/><br/>Includes bibliographical references (p. 579-615) and indexes. 
<br/><br/><label>ISBN: </label>9780792378136  EUR 144.99 0792377729 (alk. paper) 
<br/><br/><label>LCCN: </label>00024988  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Decision making--Mathematical models.<br/>Marketing--Mathematical models.
<br/><br/><label>Dewey Class. No.: </label>658.802 
, C5/2  Niranjan Associates