Naert, P. A., Building implementable marketing models / Philippe A. Naert and Peter S. H. Leeflang. - Leiden ; Boston : Hingham, Mass. : Martinus Nijhoff Social Sciences Division ; distributed by Kluwer Boston, 1978. - xii, 406 p. : ill. ; 23 cm. Includes indexes. Bibliography: p. [374]-394. ISBN: 9789020706741 EUR 104.99 0902076748 LCCN: 78317406 Nat. Bib. No.: Ne*** Subjects--Topical Terms: Marketing--Mathematical models. Dewey Class. No.: 658.800151 , C4/5 Niranjan Associates