Kotler, Philip,

A framework for marketing management / Philip Kotler, Northweatern University ; Kevin Lane Keller, Dartmouth College. - 6th ed. - xxi, 320 p. ; 23 cm

Includes indexes.

9781292093147 GBP 46.99 9780133871319 0133871312

2014044334


Marketing--Management.

658.8 , C4/3 The Aryas Book Centre