Kotler, Philip,
A framework for marketing management /
Philip Kotler, Northweatern University ; Kevin Lane Keller, Dartmouth College.
- 6th ed.
- xxi, 320 p. ; 23 cm
Includes indexes.
9781292093147 GBP 46.99 9780133871319 0133871312
2014044334
Marketing--Management.
658.8
, C4/3 The Aryas Book Centre