Aaker, David., <br/><br/>
Aaker on branding :  20 principles that drive success / 
David Aaker . 
 - xiv, 235 p. ; 
<br/><br/>Includes Bibliographical References and Index [p. 222 - 235]. 
<br/><br/><label>ISBN: </label>9789351503903 (pbk.) 9781614488323 (pbk.) 9781614488705 (hardcover) 
<br/><br/><label>LCCN: </label>2013945748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding.<br/>Branding --Marketing.<br/>Brand Management.<br/>Brand Strategy.<br/>Strategic Brand Management.<br/>Brand Name Products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827 
, C5/5  Atlantic Publishers & Distributors