Behavioral finance :  investors, corporations, and markets / 
edited by H. Kent Baker and John R. Nofsinger. 
 - Hoboken, N.J. :  Wiley,  2010. 
 - ix, 757 p. :  ill. ;  27 cm. 
 - The Robert W. Kolb series in finance .
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Behavioral finance : an overview / Kent H. Baker, John R. Nofsinger -- Traditional versus behavioral finance / Robert J. Bloomfield -- Behavioral finance : application and pedagogy in business education and training / Rassoul Yazdipour, James A. Howard -- Heuristics (rules of thumb) / Hugh Schwartz -- Neuroeconomics and neurofinance / Richard L. Peterson -- Emotional finance / Richard J. Taffler, David A. Tuckett -- Experimental finance / Robert J. Bloomfield, Alyssa Anderson -- The psychology of risk and uncertainty / Victor Ricciardi. 
<br/><br/><label>ISBN: </label>9780470499115 (cloth) 
<br/><br/><label>LCCN: </label>2010010865 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investments--Psychological aspects.<br/>Investments--Decision making.<br/>Finance--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>332.6019 
, A6/3  Niranjan Associates