Menon, Arpita, <br/><br/>
Media planning and buying :  principles and practice in the indian context / 
Arpita Menon. 
 - First edition. 
 - New Delhi :  McGraw Hill ,   c2010. 
 - xvi, 345 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index [ pg341-345] 
<br/><br/><label>ISBN: </label>9780070147607 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning--India.
<br/><br/><label>Dewey Class. No.: </label>659.13 
, C7/1  The Aryas Book Centre