Scenario thinking : practical approaches to the future /
George Wright, George Cairns.
- Hampshire, UK, Basingstoke, New York, NY ; Houndmills : Palgrave Macmillan, 2011.
- xvi, 176 p. : ill. ; 24 cm.
Includes bibliographical references (p. 168-172) and index.
"Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application"--
9781349322619 (pbk) 9780230271562
2011016869
Business planning. Strategic planning. Decision making. Organizational change.