Brands of faith : marketing religion in a commercial age /
Mara Einstein.
- London ; New York : Routledge, 2008.
- xiv, 241 p. : ill. ; 24 cm.
- Religion, media and culture series .
- Religion, media, and culture series. .
Includes bibliographical references (p. [211]-235) and index.
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?