Gupta, Nitish Rai <br/><br/>
why monk bought the ferrari ? : how successful brands create consumer relevant differentiation 

 - 1st ed. 
 - New Delhi  McGraw-Hill  2012 
 - x, 92 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>9781259028229 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Branding; Branding (Marketing)
, C5/5  The Aryas Book Centre