Datta, Prosenjit <br/><br/>
The Marketing Whitebook 2013-2014 : decoding diversity   

 - 9th Ed. 
 - New Delhi  Business World  2013 
 - 308p. 
<br/><br/><label>ISBN: </label>9789381425053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C4/2