Baker, Michael <br/><br/>
Marketing Strategy & Management   

 - 4 
 - New York   Palgrave Macmillan  2007 
 - 577p. 
<br/><br/><label>ISBN: </label>9781403986276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C5/2