Baer, Jay <br/><br/>
Youtility : why smart marketing is about help not hype   

 - 1st Ed. 
 - New Delhi  Penguin Books  2013 
 - xvi,219p. 
<br/><br/><label>ISBN: </label>9781591846666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations - Marketing<br/>Customer Relationship<br/>Internet Marketing<br/>Customer Services
<br/><br/><label>Dewey Class. No.: </label>658.872 
, C6/5