Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant
Kim, W.Chan
creator
text
015
New Delhi
2005 , 2015
Harvard Business School Press
Expanded edition
monographic
00
xv, 240 p. ; 24 cm.
Marketing Segmentation
New Product Strategy
Strategic Management
Strategic Planning
658.4012
9781591396192
http://192.168.1.244/contentpages/BlueOceanStrategy_Kim.pdf
http://192.168.1.244/contentpages/BlueOceanStrategy_Kim.pdf
140223