Kim, W.Chan <br/><br/>
Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant   

 - Expanded edition 
 - New Delhi  Harvard Business School Press  2005 , 2015 
 - xv, 240 p. ; 24 cm. 
<br/><br/><label>ISBN: </label>9781591396192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Segmentation<br/>New Product Strategy<br/>Strategic Management<br/>Strategic Planning
<br/><br/><label>Dewey Class. No.: </label>658.4012 
, B9/3 B9/3 B9/3 B9/3 B9/3 B9/3 B9/3