Ries, Al <br/><br/>
The 22 Immutable Laws of Marketing   

 - 1st Ed. 
 - New Delhi  Profile books  1993 
 - xii,143 p. : ill. 
<br/><br/><label>ISBN: </label>9781861976109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Laws of Marketing<br/>Marketing Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C4/3