Bearden, William <br/><br/>
Handbook of Marketing Scales   

 - 3 
 - New Delhi  Sage Pub.  2011 
 - 603p. 
<br/><br/><label>ISBN: </label>9781412980180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C6/1 C6/1