Zaltman, Gerald <br/><br/>
Marketing Metaphoria   

 - 1 
 - Boston, Mass.  Harvard Business Review  2008 
 - 230 p. 
<br/><br/><label>ISBN: </label>9781422121153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C6/2 C6/2 C6/2