Tybout, Alice M. <br/><br/>
Kellogg on Branding   

 - 1 
 - New Delhi  Wiley India  2011 
 - 327p. 
<br/><br/><label>ISBN: </label>9788126510276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C5/5