Blattberg, Robert C. <br/><br/>
Database Marketing : analyzing and managing customers   

 - 1 
 - NewYork  Springer  2008 
 - 871p. 
<br/><br/><label>ISBN: </label>9781441903327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.800285 
, C4/5