Grover, Rajiv.,Ed. <br/><br/>
the Handbook of Marketing Research : uses, misuses, and future advances   

 - 1st Ed. 
 - California  Sage Publications; Sage  2006 
 - 705p. 
<br/><br/><label>ISBN: </label>9781412909976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83 
, C6/1