Kotler, Philip <br/><br/>
B2B Brand Management   

 - 1st Ed. 
 - Germany  Springer  2006 
 - xvi,357p. 
<br/><br/><label>ISBN: </label>9783540253600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business to Business Marketing<br/>B2B<br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 
, C5/5