Salinas, Gabriela <br/><br/>
The International Brand Valuation Manual :   a complete overview and analysis of brand valuation techniques, methodologies and applications / 
Gabriela Salinas. 
 - 1st Ed. 
 - New York  John Wiley & Sons  2009 
 - xxviii, 420 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470740316 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Branding (Marketing)<br/>Brand name products.<br/>Valuation.<br/>Brand Valuation.<br/>Accounting
<br/><br/><label>Dewey Class. No.: </label>657.7 
, B4/2