Kapeferer, J.N. <br/><br/>
The New Strategic Brand Management   

 - 4 
 - New Delhi  Kogan Page India  2009 
 - 560 p. 
<br/><br/><label>ISBN: </label>9788175544406 
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C5/5