Manage For Profit, Not For Market Share : a guide to greater profits in highly contested markets /
Hermann Simon, Frank F. Bilstein, Frank Luby.
- 1st ed.
- Boston, Mass. Harvard Business Review 2006
- 232 p. : ill. ; 24 cm.
Includes bibliographical references (p. 213-219) and index.
Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.