Martin, Roger The Design of Business : why design thinking is the next competitive advantage - 1st ed. - Boston, Mass. Harvard Business Review c2009 - xiii, 191 p. : ill. ; 22 cm. ISBN: 9781422177808 Subjects--Topical Terms: Lateral ThinkingBusiness ManagementCreative ability in business Dewey Class. No.: 658.4063 , C1/1