Dyer, Davis <br/><br/>
Rising Tide : lessons from 165 years of brand building at Procter & Gamble   

 - 1st Ed. 
 - Boston  Harvard Business Review Press  2004 
 - 467p. 
<br/><br/><label>ISBN: </label>9781591391470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics<br/>Product Management<br/>Business Enterprises<br/>Procter & Gamble - Case studies<br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>338.767 
, A8/2 A8/2 A8/2 A8/2 A8/2