Heath, Chip <br/><br/>
Made to stick    

 - 1st ed. 
 - New York  Random House  2007 
 - 291 p.  
<br/><br/><label>ISBN: </label>9780099505693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology
<br/><br/><label>Dewey Class. No.: </label>302 
, A2/5