The business model navigator : 55 models that will revolutionise your business /
Oliver Gassmann, Karolin Frankenberger, Michaela Csik.
- Harlow, England ; New York : Pearson Education Limited, FT publishing, 2014.
- xii, 387 p. ; 24 cm
Includes bibliographical references and index.
PART I
1. The Business Model Navigator
The logic of business models
The age of business model innovations
Elements of a business model
Challenging industry thinking
2. Business Model Navigation Principles
Know this: Creative imitation and the role of recombination
Initiation: Analyze your environment
Ideation: adapting patterns
Integration: Shaping your business model
Implementation: Realizing your plan
3. Change Management
Promoting change
Defining your line of attack
Defining structures, processes, and goals
Building competencies
Culture as a change-driver
PART II: The 55 Business Model Innovation Patterns
1 ADD-ON – Charge for Extras
2 AFFILIATION – Partner Success = Own Success
3 AIKIDO – Convert Competitors’ Strengths to Weaknesses
4 AUCTION – Going once, going twice… sold!
5 BARTER – By-Products as a Bonus
6 CASH MACHINE – “Coining” Money with Negative Working Capital
7 CROSS SELLING – Two Birds with One Stone
8 CROWDFUNDING – Swarm Financing
9 CROWDSOURCING – Outsourcing to Swarms
10 CUSTOMER LOYALTY – Rewards for Enduring Loyalty
11 DIGITIZATION – Digitizing Physical Products
12 DIRECT SELLING – Skipping Middlemen
13 E-COMMERCE – Online Transparency and Cost Reductions
14 EXPERIENCE SELLING – Emotionalizing Products
15 FLAT RATE – Unlimited Consumption at a Fixed Price
16 FRACTIONAL OWNERSHIP – Share Ownership and Use Efficiently
17 FRANCHISING – One for All and All for One
18 FREEMIUM – Free Basic and Paid Premium Versions
19 FROM PUSH-TO-PULL – Customers Create a Maelstrom to Attract Value
20 GUARANTEED AVAILABILITY – Product Access is a Certainty
21 HIDDEN REVENUE – Separating Revenues from Customers
22 INGREDIENT BRANDING – Brand-in-Brand
23 INTEGRATOR – Value Added Through Integration
24 LAYER PLAYER – Layer Specialist
25 LEVERAGE CUSTOMER DATA – Varied Use of Customer Data
54 USER DESIGNED – Customers Become Inventive Entrepreneurs
55 WHITE LABEL – Own Brand Strategy
PART III: Appendix
Glossary
All business model patterns at a glance
Further reading
A strong business model is the bedrock to business success. But all too often, we fail to adapt, clinging to outdated business models that are no longer delivering the results we need.
The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of our most successful businesses. These 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business, spark innovation and drive powerful change.
As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers:
What it is Who invented it and who uses it now When and how to apply it “An excellent toolkit for developing your business model.”
9781292065816 (print) : £21.99
2014030414
Business planning. New business enterprises. Entrepreneurship.