Managerial economics and business strategy /
Michael R. Baye, Bert Elwert Professor of Business Economics & Public Policy, Kelley School of Business, Indiana University, Jeffrey T. Prince, Associate Professor of Business Economic & Public Policy, Kelley School of Business, Indiana University.
- Eighth edition.
- xxxvi, 636 p. : illustrations ; 24 cm.
- The McGraw-Hill series economics .
Includes bibliographical references and indexes.
1. The Fundamentals of Managerial Economics 2. Market Forces: Demand and Supply 3. Quantitative Demand Analysis 4. The Theory of Individual Behavior 5. The Production Process and Costs 6. The Organization of the Firm 7. The Nature of Industry 8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets 9. Basic Oligopoly Models 10. Game Theory: Inside Oligopoly 11. Pricing Strategies for Firms with Market Power 12. The Economics of Information 13. Advanced Topics in Business Strategy 14. A Manager’s Guide to Government in the Marketplace Case Study: Challenges at Time Warner: Appendix A: Answers to Selected End-of-Chapter Problems Appendix B: Additional Readings and References"
Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.