Bijapurkar, Rama We are like that only : understanding the logic of consumer indian - 1st Ed. - New Delhi Penguin Books 2007 - xvii, 294 p. ISBN: 9780143065975 Subjects--Topical Terms: MarketingConsumer Behavior in IndiaConsumer Behavior Dewey Class. No.: 658.834 , C6/1 C6/1 C6/1