Harvard business review on pricing
Contributor(s): Harvard business review.
Material type:
BookSeries: The Harvard business review paperback series.Publisher: Boston, Mass. Harvard Business Review; Harvard Business School Publishing 2008Edition: 1st ed.Description: 209 p. ; 23 cm.ISBN: 9781422146583.Uniform titles: Harvard business review. Subject(s): PricingDDC classification: 658.816
Contents:
How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross.
| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
HBR Series
|
Indian Institute of Management Udaipur C5/4 | 658.816 (Browse shelf) | Available |
A selection of articles previously published in the Harvard business review.
How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross.
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