Indian Institute of Management Udaipur Library

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Business anthropology : the basics / Timothy de Waal Malefyt.

By: Malefyt, Timothy de Waal [author.].
Material type: materialTypeLabelBookPublisher: New York : Routledge, 2024.Description: pages cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781032416090; 9781032416083.Subject(s): Business anthropologyDDC classification: 338.5
Contents:
Introduction to Business Anthropology -- Methodologies of Cultural Analysis -- Anthropology in Consumer Research -- Organizational Anthropology -- Design Anthropology -- A Digital Anthropology approach to Culture -- Conclusion.
Summary: "Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. Topics covered include: - Defines applied, design and digital anthropology - Explains key research methods and approaches used in industry, government, and non-profit sectors - Investigates issues internal to an organization that assist in managing change - Covers topics like marketing communications, user experience, product development and entrepreneurship - Explains ways for organizations to partner and interact with communities, economics and politics to implement change - Discusses approaches to encourage public conversation about social issues Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time"-- Provided by publisher.
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
On Display 		338.5 (Browse shelf) 1 Available

"Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. Topics covered include: - Defines applied, design and digital anthropology - Explains key research methods and approaches used in industry, government, and non-profit sectors - Investigates issues internal to an organization that assist in managing change - Covers topics like marketing communications, user experience, product development and entrepreneurship - Explains ways for organizations to partner and interact with communities, economics and politics to implement change - Discusses approaches to encourage public conversation about social issues Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time"-- Provided by publisher.

Includes bibliographical references and index.

Introduction to Business Anthropology -- Methodologies of Cultural Analysis -- Anthropology in Consumer Research -- Organizational Anthropology -- Design Anthropology -- A Digital Anthropology approach to Culture -- Conclusion.

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