Collecting qualitative data using digital methods / Rebecca Whiting, Katrina Pritchard.
By: Whiting, Rebecca [author.].
Contributor(s): Pritchard, Katrina [author.].
Material type:
BookSeries: Mastering business research methods.Publisher: Thousand Oaks : SAGE Publications Ltd, 2020.Description: 111 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781526489920 (pbk.); 9781526489937.Subject(s): Management -- Research -- Methodology | Qualitative Research -- Methodology | Business Research MethodologyDDC classification: 650.0721 Online resources: Publisher's Description and Content Page | Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
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Indian Institute of Management Udaipur A1/2 | 650.0721 WR (Browse shelf) | 1 | Available |
Chapter 1: Introduction
Chapter 2: Understanding tracking and trawling
Chapter 3: Basic components of tracking and trawling methodology
Chapter 4: Conducting research online
Chapter 5: Examples of collecting qualitative data with digital methods
Chapter 6: Conclusions
Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
In Collecting Qualitative Data Using Digital Methods, Rebecca Whiting and Katrina Pritchard provide a concise and accessible guide to a digital data collection method, comprised of tracking and trawling that can be used to collect qualitative data in the fields of business, management and organizational research.
With practical guidance and insight into how to use this approach in your own research, this book provides invaluable support to Business and Management masters students who choose to work with secondary data when completing their dissertations.
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