Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood.
By: Ulrich, David.
Contributor(s): Smallwood, W. Norman.Material type: BookPublisher: Boston, Mass. : Harvard Business School Press, c2007Description: xiv, 270 p. ; 24 cm.ISBN: 9781422110300 (hardcover : alk. paper); 1422110303.Subject(s): Leadership | Executive coaching | Organizational learningDDC classification: 658.4092 Online resources: Table of contents only | Contributor biographical information | Publisher description
|Item type||Current location||Call number||Copy number||Status||Date due|
|Monograph||Indian Institute of Management Udaipur G9||658.4092 (Browse shelf)||1||Available|
Includes bibliographical references (p. 241-247) and index.
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.