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Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood.

By: Ulrich, David 1953-.
Contributor(s): Smallwood, W. Norman.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business School Press, c2007Description: xiv, 270 p. ; 24 cm.ISBN: 9781422110300 (hardcover : alk. paper); 1422110303.Subject(s): Leadership | Executive coaching | Organizational learningDDC classification: 658.4092 Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
G9
658.4092 (Browse shelf) 1 Available

Includes bibliographical references (p. 241-247) and index.

Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.

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