An insider's guide to building a successful consulting practice / Bruce L. Katcher with Adam Snyder.
Contributor(s): Snyder, Adam.Material type: BookPublisher: New York : AMACOM, c2010Description: xii, 6, 253 p. ; 23 cm.ISBN: 9780814414361 (pbk.) :; 0814414362.Subject(s): Business consultants | Consultants | Consulting firms -- Management | New business enterprises -- Management | Success in businessDDC classification: 001.4330723
|Item type||Current location||Call number||Copy number||Status||Date due|
|Monograph||Indian Institute of Management Udaipur A1/1||001.4330723 (Browse shelf)||1||Available|
Includes bibliographical references and index.
Deciding which is best for you : employee, contractor, or consultant -- Understanding the economic realities of independent consulting -- Focusing your work on a specific problem or niche -- Choosing a business model -- Establishing your credibility -- Developing and implementing a marketing plan -- Marketing directly to prospects -- Marketing your services through writing -- Marketing your consulting through speaking -- Maintaining your visibility -- Marketing your services through networking -- Selling your consulting services -- Writing proposals that lead to business -- Delivering tangible results -- Make certain your recommendations are implemented -- Maximizing the value of networking meetings -- Marketing even when you're busy -- Losing your motivation -- Becoming lonely -- Diluting your business model -- Charging too little -- Chasing prospects -- Taking stock of what's working and what's not -- Establishing a board of advisers -- Conducting research -- Maintaining readiness to adapt to change.