Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.
By: Struhl, Steven M [author.].
Material type:
BookPublisher: New York : Kogan Page Ltd, [2017]Edition: 1st Edition.Description: xiii, 254 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749479558 (alk. paper) :.Subject(s): Marketing research | Consumer behavior | Consumer behavior -- Marketing | Artificial intelligenceDDC classification: 658.80028563
Contents:
Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when -- Index.
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
|
Indian Institute of Management Udaipur C4/5 | 658.80028563 (Browse shelf) | 1 | Available |
Browsing Indian Institute of Management Udaipur Shelves , Shelving location: C4/5 Close shelf browser
|
No cover image available |
|
|
|
|
|
||
| 658.800285467 HJ Net gain : | 658.8002854678 Net Worth | 658.80028563 Using artificial intelligence in marketing : | 658.80028563 Artificial intelligence marketing and predicting consumer choice : | 658.80028563 VR The AI marketing canvas : | 658.8005 SDW How to get published in the best marketing journals / | 658.80091724 Marketing Issues in Transitional Economics |
Includes bibliographical references and index.
Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when -- Index.
There are no comments for this item.