Indian Institute of Management Udaipur Library

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Innovative B2B marketing : new models, processes and theory / Simon Hall.

By: Hall, Simon 1971- [author.].
Material type: materialTypeLabelBookPublisher: London ; New York, NY ; New Delhi : Kogan Page Limited, [ 2017].Edition: 1st Edition.Description: xix, 287 p. : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749480806 (pbk.) :.Other title: Innovative business-to-business marketing.Subject(s): Industrial marketing | Telemarketing | B2B -- MarketingDDC classification: 658.804
Contents:
Introduction to business marketing -- Developing your marketing strategy -- The new marketing mix -- B2B marketing strategy and planning -- Improve B2Bb2b customer-centric marketing -- Business customers and buying behaviours -- Acquisition marketing -- Retention and loyalty marketing -- C-suite marketing -- From product to solutions marketing -- B2B influencer marketing -- Transform through content and digital marketing -- Digital and content marketing -- Digital marketing strategy and planning -- B2B digital marketing channels -- Content marketing -- B2B social media marketing -- B2B brand building -- Collaborating with channel partners -- The modern B2B channel landscape -- Marketing to channel partners and enabling them -- Marketing through channel partners -- Channel marketing strategy and control -- Optimizing marketing execution -- Sales and marketing alignment -- Account-based marketing -- Lead generation -- Modern B2B events marketing -- Modern marketing operations -- Index.
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C5/2 		658.804 (Browse shelf) 1 Available

Introduction to business marketing -- Developing your marketing strategy -- The new marketing mix -- B2B marketing strategy and planning -- Improve B2Bb2b customer-centric marketing -- Business customers and buying behaviours -- Acquisition marketing -- Retention and loyalty marketing -- C-suite marketing -- From product to solutions marketing -- B2B influencer marketing -- Transform through content and digital marketing -- Digital and content marketing -- Digital marketing strategy and planning -- B2B digital marketing channels -- Content marketing -- B2B social media marketing -- B2B brand building -- Collaborating with channel partners -- The modern B2B channel landscape -- Marketing to channel partners and enabling them -- Marketing through channel partners -- Channel marketing strategy and control -- Optimizing marketing execution -- Sales and marketing alignment -- Account-based marketing -- Lead generation -- Modern B2B events marketing -- Modern marketing operations -- Index.

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