The intention economy : when customers take charge / Doc Searls.
By: Searls, Doc.
Material type:
BookPublisher: New Delhi : Boston, Mass. ; Harvard Business Review Press, c2012Description: xiv, 302 p. ; 25 cm.ISBN: 9781422158524 (hbk.- alk. paper) ; 1422158527 (alk. paper).Subject(s): Customer relations | Customer services | Consumers' preferences | New products | Consumer BehaviorDDC classification: 658.8342
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Monograph
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Indian Institute of Management Udaipur C6/2 | 658.8342 (Browse shelf) | 1 | Available |
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| 658.8342 Consumer Behavior / | 658.8342 Consumer behavior and culture : | 658.8342 Handbook of consumer psychology / | 658.8342 The intention economy : | 658.8342 The Cambridge handbook of consumer psychology / | 658.8342 KLR APA handbook of consumer psychology / | 658.8342 SA Brands and the Brain : |
Includes bibliographical references and index.
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