Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
By: Loudon, David L.
Contributor(s): Della Bitta, Albert J.
Material type:
BookSeries: McGraw-Hill series in marketing. Publisher: New Delhi : McGraw-Hill, c1993Edition: 4th ed.Description: xxiii, 788 p. : ill. ; 27 cm.ISBN: 9780070473812:.Subject(s): Consumer behavior | Consumer behavior -- United States -- Case studiesDDC classification: 658.834
| Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph
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Indian Institute of Management Udaipur C6/2 | 658.834 (Browse shelf) | 1 | Available | |
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Monograph
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Indian Institute of Management Udaipur C6/2 | 658.834 (Browse shelf) | 2 | Available |
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| 658.834 Consumer Behavior | 658.834 Consumer Behaviour in Indian Perspective | 658.834 Consumer behavior : | 658.834 Consumer behavior : | 658.8342 Consumer Behavior | 658.8342 Marketing Metaphoria | 658.8342 Consumer Behavior / |
Includes bibliographical references (p. 733-782) and index.
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