Indian Institute of Management Udaipur Library

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Visual methodologies : an introduction to researching with visual materials / Gillian Rose.

By: Rose, Gillian 1962- [author.].
Material type: materialTypeLabelBookPublisher: London : SAGE Publications Ltd, 2016.Edition: 4th ed.Description: xxiii, 432 pages : illustrations (some color) ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781473948907 (pbk.); 1473948894 (hbk.); 9781473948891 (hbk.); 1473948908 (pbk.).Subject(s): Visual communication | Visual literacy | Visual communication | Visual literacy | Bildwissenschaft | Bildanalyse | Visuelle Wahrnehmung | Visuelle Kommunikation | Semiotik | Textanalyse | Visuelle MedienDDC classification: 302.2
Contents:
Researching with visual materials : a brief survey -- Towards a critical visual methodology -- How to use this book -- 'The good eye' : looking at pictures using compositional interpretation -- Content analysis and cultural analytics : finding patterns in what you see -- Semiology : laying bare the prejudices beneath the smooth surface of the visible -- Psychoanalysis : visual culture, visual pleasure, visual disruption -- Discourse analysis I : text, intertextuality and context -- Discourse analysis II : institutions and ways of seeing -- To audience studies and beyond : ethnographies of audiences, fans and users -- Digital methods : digital images, digitally analysed -- Making images as research data : photo-documentation and photo-elicitation-- Using images to disseminate research findings : circulation and audiencing -- Research ethics and visual materials -- Visual methodologies : a review.
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
A2/5 		302.2 (Browse shelf) 1 Available

Includes bibliographical references (pages 382-412) and indexes.

Researching with visual materials : a brief survey -- Towards a critical visual methodology -- How to use this book -- 'The good eye' : looking at pictures using compositional interpretation -- Content analysis and cultural analytics : finding patterns in what you see -- Semiology : laying bare the prejudices beneath the smooth surface of the visible -- Psychoanalysis : visual culture, visual pleasure, visual disruption -- Discourse analysis I : text, intertextuality and context -- Discourse analysis II : institutions and ways of seeing -- To audience studies and beyond : ethnographies of audiences, fans and users -- Digital methods : digital images, digitally analysed -- Making images as research data : photo-documentation and photo-elicitation-- Using images to disseminate research findings : circulation and audiencing -- Research ethics and visual materials -- Visual methodologies : a review.

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