The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway.
By: Galloway, Scott [author.].
Material type:
BookPublisher: New York : Portfolio/Penguin, [2017]Description: viii, 310 pages ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780735213654 (hardcover) :.Subject(s): Apple Computer, Inc | Facebook (Firm) | Google (Firm) | Information services industry -- History | Internet industry -- HistoryDDC classification: 338.761004678
Contents:
The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index.
| Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph
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Indian Institute of Management Udaipur A8/2 | 338.761004678 (Browse shelf) | 1 | Available |
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| 338.761 Science Lessons : what the business of biotech taught me about management | 338.761 Broken Promises | 338.7610040954 Banglore Tiger | 338.761004678 The four : | 338.7610053 Hit refresh / | 338.76102504 Google : | 338.762 Jack Straight From The Gut |
Includes bibliographical references and index.
The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index.
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