Bounded rationality and industrial organization / Ran Spiegler.
By: Spiegler, Ran [author.].
Material type: BookPublisher: Oxford ; New York : Oxford University Press, 2011Description: viii, 222 p. ; 24 cm.ISBN: 9780199334261 (pbk); 9780195398717 (cloth : alk. paper).Subject(s): Consumer behavior | Decision making | Consumption (Economics) -- Psychological aspects | Industrial organization (Economic theory)DDC classification: 658.8342Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur C6/2 | 658.8342 (Browse shelf) | 1 | Available |
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658.8342 How Customers Think | 658.8342 Marketing Metaphoria | 658.8342 Introduction to Neuromarketing & Consumer Neuroscience / | 658.8342 Bounded rationality and industrial organization / | 658.8342 The Cambridge handbook of consumer psychology / | 658.8342 Consumer Behavior / | 658.8342 Consumer Behavior / |
Includes bibliographical references (p. 213-218) and index.
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