Brands, Consumers, symbols, and Research
By: Levy, Sidney J.
Material type: BookPublisher: California Sage 1999Edition: 1st Ed.Description: 590p.ISBN: 9780761916970.Subject(s): Consumer BehaviorDDC classification: 658.8342 Online resources: Click here to access onlineItem type | Current location | Call number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur C6/2 | 658.8342 (Browse shelf) | Available |
Browsing Indian Institute of Management Udaipur Shelves , Shelving location: C6/2 Close shelf browser
658.8342 How Customers Think | 658.8342 Contagious : how to build word of mouth in the digital age | 658.8342 Buy.Ology: how everything we believe about why we buy is wrong | 658.8342 Brands, Consumers, symbols, and Research | 658.8342 How Customers Think | 658.8342 Marketing Metaphoria | 658.8342 Introduction to Neuromarketing & Consumer Neuroscience / |
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