Buy.Ology: how everything we believe about why we buy is wrong
By: Lindstrom, Martin.
Material type: BookPublisher: London RHG 2008Edition: 1.Description: 240 p.ISBN: 9781847940131.DDC classification: 658.8 Online resources: Click here to access onlineItem type | Current location | Call number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur C6/2 | 658.8342 (Browse shelf) | Available |
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658.8342 Marketing Metaphoria | 658.8342 How Customers Think | 658.8342 Contagious : how to build word of mouth in the digital age | 658.8342 Buy.Ology: how everything we believe about why we buy is wrong | 658.8342 Brands, Consumers, symbols, and Research | 658.8342 How Customers Think | 658.8342 Marketing Metaphoria |
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