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Marketing Research: An Applied Orientation (Record no. 8197)

000 -LEADER
fixed length control field 00584pam a2200229 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171222143540.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131731819
040 ## - CATALOGING SOURCE
Transcribing agency IIMU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title Marketing Research: An Applied Orientation
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2012
Name of publisher, distributor, etc. Pearson
300 ## - PHYSICAL DESCRIPTION
Extent 948p.
365 ## - TRADE PRICE
Price amount 650.00
Price type code INR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://192.168.1.244/contentpages/MktRes_Malhotra.pdf
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 22.658.83
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Monograph
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C6/1 2012-11-23 650.00 2 658.83 002086 2023-01-24 2023-01-24 2016-03-07 Monograph

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