Marketing : critical perspectives on Business and Management-Vol.II (Record no. 8125)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01951pam a2200241 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190724173428.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2001 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415213981 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael J.,Ed. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : critical perspectives on Business and Management-Vol.II |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Volume 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2001 |
| Name of publisher, distributor, etc. | Routledge |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 733p. |
| 365 ## - TRADE PRICE | |
| Price amount | 203.00 |
| Price type code | GBP |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | VOLUME II 3 an alternative 25 The 4P classification of the marketing mix revisited 51 the mix management paradigm reviewed 73 How to organize for new products 97 A theory of packaging in the marketing mix 119 The death and burial of sick products 127 Why new industrial products fail 140 Promotion 345 The functions of advertising in our culture 363 Interaction and influence processes in personal selling 382 a client perspective 402 PART 2 415 Are domestic and international marketing dissimilar? 435 An analysis of competition in the New Europe 462 Breaking free from product marketing 479 a decision guide for management 158 Competitive reactions to product quality improvements 202 How important is pricing in competitive strategy 223 A decisionmaking structure for price decisions 247 PART 3 260 Factors governing the development of marketing channels 263 Designing the distribution system 283 Conflict and cooperation in marketing channels 307 Postponement speculation and the structure of distribution 326 Services marketing is different 493 Classifying services to gain strategic marketing insights 518 a multipleitem scale for measuring consumer 538 a review 562 review critique research agenda 577 the case of UK retail 605 Index 627 Copyright |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://192.168.1.244/contentpages/MarketingVol1to5_Baker.pdf |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 22.658.8 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Monograph |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C4/4 | 2013-01-11 | 18290.00 | 3 | 658.8 | 002238 | 2019-08-05 | 2019-07-24 | 2016-03-07 | Monograph |